Digital Analytics Specialist

New York | Marketing | Full-time | Fully remote


Do you geek out on Google Tag Manager and Google Analytics? Are you already digging into GA4 to see what’s cool and new? We’re looking for you!

A Digital Analytics Specialist at Happy Cog (you?) is responsible for collaborating with the internal team and clients to ensure accurate and effective measurement of #allthethings. If you’re ready for a career-defining challenge, read on… 

A little about us? We're Happy Cog, a growing interactive agency with a fully distributed team. Looking to work with awesome clients? Well, we've got an impressive list including Google, Airbnb, Etsy, The Associated Press, New York City, and Columbia University to name but a few. We've got an incredible road ahead, and are looking for a full-time Analytics Specialist to join us in our journey!

The role:
You’ll help our clients better understand their business through data. You know how to talk data to both business people and technologists. You have a passion for data and analytics, keeping up with the latest trends and how to apply them to help our clients achieve their goals. You’ll be responsible for ensuring our clients are accurately collecting data that has an impact on their business.

This is a great opportunity for someone who is getting started in analytics - you’ll have an opportunity to work exclusively on analytics projects and perfect your craft. 

Responsibilities will include:

  • Manage the strategy and delivery of data analysis and dashboards to provide our clients with business insights
  • Design and maintain Google Analytics/GTM requirements for our clients
  • Analyze websites and landing pages (using a combination of heatmaps, session recordings, and Google Analytics)  to help shape conversion optimization strategy
  • Execute, with support of our development team, on GTM implementations
  • Monitor and troubleshoot tagging and tracking issues
  • Identify and execute on opportunities to enhance clients’ data collection and business intelligence activities
  • Understand, and be proactive in seeking, new & innovative solutions to solve business measurement challenges
  • Completing assigned tasks timely and accurately
  • Identify opportunities to solve problems using analytics

Required Skills:

  • Familiar with Google Analytics and Google Tag Manager - you should be comfortable using these, and similar platforms
  • Ability to understand client’s business goals/challenges and translate them into analytics needs 
  • Ability to dig into specific requests and identify the underlying business need 
  • Hands-on experience dashboard development using tools such as Google Data Studio, Looker, or Tableau preferred
  • Experience running end-to-end GA + GTM implementations is nice-to-have but not need-to-have


  • Flexible hours
  • Paid vacation policy
  • Health, Dental, and Vision insurance
  • Eligible for Simple IRA
  • Perks/discounts from many stores and services via Fond


Happy Cog is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

We embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the greater work we can create together.