Web Analytics Implementation Specialist

New York, USA | Marketing | Full-time | Fully remote


Do you geek out on Google Analytics and Google Tag Manager? Are you already digging into server-side GTM containers to see what’s cool and new? We’re looking for you!

A Web Analytics Implementation Specialist at Happy Cog (you?) is responsible for collaborating with the internal team as well as clients to ensure accurate and effective measurement of #allthethings. If you’re ready for a career-defining challenge, read on… 

A little about us? We're Happy Cog, a growing interactive agency with a fully distributed team. Looking to work with awesome clients? Well, we've got an impressive list including Google, Airbnb, Etsy, The Associated Press, New York City, and Columbia University to name but a few. We've got an incredible road ahead, and are looking for a full-time Analytics Implementation Specialist to join us in our journey!

The role:
The Web Analytics Implementation Specialist is a member of the Marketing Team who will work with stakeholders across analytics, SEO and paid media teams to implement tracking requirements using tools like Google Tag Manager and Google Analytics. As a technical specialist, you will support the measurement and optimization of the web data infrastructure for our clients. You know enough HTML and JavaScript to be dangerous and keep up with the latest trends and how to apply them to help our clients achieve their measurement goals. You’ll be responsible for ensuring our clients are accurately collecting data that has an impact on their business.

This is a great opportunity for someone who is getting started in analytics measurement - you’ll have an opportunity to work on tracking and analytics projects and perfect your craft. 

Responsibilities will include:

  • Implementing new tracking code for our clients using tools like Google Tag Manager (GTM) for platforms like Google Analytics (GA), Adobe Analytics, and others
  • Implement and maintain digital campaign pixels for platforms including Google Ads, Facebook Ads, Bing Ads, LinkedIn, etc.
  • Execute, often with support of our development team, GTM implementation strategies
  • Monitor and troubleshoot tagging and tracking issues
  • Support existing analytics implementation architecture to ensure data is collected properly and accurately
  • Identify and execute on opportunities to enhance clients’ data collection and business intelligence activities
  • Completing assigned tasks timely and accurately
  • Identify opportunities to solve problems using analytics

Required Skills:

  • Familiar with Google Analytics and Google Tag Manager - you should be extremely comfortable using these and similar platforms
  • Proven experience working with HTML, CSS, and JavaScript
  • Effective troubleshooting and problem-solving skills
  • Ability to understand measurement requirements and execute a tracking strategy using a tag management tool like Google Tag Manager in tandem with internal or external development teams
  • Ability to dig into specific requests and identify the underlying business need 
  • Experience running end-to-end GA + GTM implementations is nice-to-have but not need-to-have


  • Flexible hours
  • Paid vacation policy
  • Health, Dental, and Vision insurance
  • Eligible for Simple IRA
  • Perks/discounts from many stores and services via Fond

Location: Fully remote

Happy Cog is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

We embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the greater work we can create together.