SEO Specialist

New York, United States | Marketing | Full-time

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We're Happy Cog, a growing interactive agency located in the NoMad District of Manhattan. We’re on the Ad Age top 10 best places to work list and have been on the Inc 5000 fastest-growing companies list seven years in a row.

Looking to work with awesome clients? Well, we've got an impressive list including Google, Airbnb, Etsy, The Associated Press, New York City, and Columbia University to name but a few.  We've got an incredible road ahead, and are looking for a full-time SEO Specialist to join us on that journey! 

We need someone who is passionate about SEO and Digital Marketing to help deliver amazing SEO results for our growing roster of clients. The ideal candidate will not only be proficient in the latest and greatest techniques and tools, but will also have the ability to think strategically about projects and play a role in putting together integrated campaigns blending organic search, PPC, display, and remarketing. You’ll be working on multiple client accounts across a variety of industries and verticals, but you’ll always have the same goal: to get the client the best possible results. 

The right candidate will be able to multitask across diverse environments, communicate with clients and internal team members, and be passionate about learning new technologies and processes. We’re looking for someone who can think strategically, but who isn’t afraid to roll up their sleeves and get some serious work done.  They should have at least 2-3 years of direct SEO experience at an agency.

Responsibilities include:

  • Assisting with strategic development for SEO campaigns, starting from kick-off and extending through post-launch and analysis
  • Defining and building keyword lists based on clients’ objectives and market opportunity, using a mix of proprietary tools, analytics data, and PPC data
  • Preparing and executing on-page optimization strategies to achieve organic visibility for our clients
  • Reviewing and editing page content to comply with SEO guidelines and best practices, and to ensure proper messaging, use of value propositions, and call to action statements to drive conversions
  • Preparing website technical audits to identify areas of concern from an SEO perspective
  • Reviewing website server logs, crawl reports, and analytics reports to come up with strategies to improve indexation
  • Reviewing web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps
  • Working with our internal resources to prepare, plan, and execute link building and content marketing strategies
  • Coordinating regularly with our website development, SEM, design, and business development teams, as well as with senior management, to ensure that clients are getting positive results
  • Collaborate with content and outreach team to help identify opportunities to create, distribute, and promote web content.     

Required Skills:

  • Strong face-to-face, telephone, and email communications skills
  • Organized and detail-oriented
  • Strong writing and content editing skills
  • Demonstrated track record of delivering organic traffic related outcomes that move the needle in competitive markets
  • Ability to think strategically to identify and define keyword opportunities for optimization
  • Familiarity with website analytics platforms such as Google Analytics or Adobe Analytics
  • Knowledge of factors that influence search engine rankings
  • Knowledge of SEO software such as Moz, BrightEdge, DeepCrawl, Conductor, SEMRush, SEOBook, ScreamingFrog, and others
  • Experience with paid search (Google Ads, Bing Ads, etc) is a plus
  • A strong passion for SEO!

Benefits:

  • A creative environment to do the best work of your career.
  • An amazing team of developers, designers, marketers, project managers, and the occasional four-legged office pet.
  • Lunch paid for by the company, every day, via your own Seamless account.
  • Flexible hours.
  • Paid vacation policy.
  • Health, Dental, and Vision insurance.
  • Retirement plan with company matching