Paid Media Director (SEM, Paid Social, Display)

New York, United States Full-time

We're Happy Cog, a growing interactive agency located in the NoMad District of Manhattan. Looking to work with awesome clients? Well, we've got an impressive list including Google, Airbnb, Etsy, The Associated Press, New York City, and Columbia University to name but a few.  We've got an incredible road ahead, and are looking for a full-time Paid Media Director join us in that journey!

This is a leadership position that focuses on developing paid media strategy, managing a team of paid media specialists in charge of execution, and maintaining strong client relationships to build our business.

First and foremost, you’ll be a problem solver and communicator. You’ll work directly with clients and team members to understand their requirements, provide paid media leadership and guidance, and help solve problems to ensure success for our paid media clients, whether you are directly contributing on that account, or guiding a member of your team. 

We will expect you to not only be proficient in the latest and greatest techniques and ad formats, but also have the ability to think strategically about projects and put together integrated paid media plans blending search, display, and remarketing, among other available channels and tactics. 

You will be working to help craft strategies, working with the paid media specialists to execute our clients campaigns, and will be accountable for overall performance of the paid media team. We want someone passionate about marketing - staying on top of industry trends and ensuring that the strategies we’re developing and executing on are the best possible ones to drive results for our clients.

The ideal candidate will have at least 8 years of direct SEM, display, and paid social experience, either in-house or working for another agency. Mastery of the techniques used to excel on platforms such as Google Ads, Microsoft adCenter, Facebook, and LinkedIn is essential.

You will:

  • Provide leadership across all paid media accounts
  • Develop and maintain paid media strategy that drives business results for our clients
  • Work with clients to understand their business objectives and help translate those into marketing goals where needed
  • Manage a team of digital paid media specialists, helping them to set and achieve career and work-related goals, continually grow and improve in their roles and solve problems related to their work.
  • Recruit and retain top paid media specialists 
  • Help solve problems, wherever they arise. You don’t need to know the solution to every problem, but you need to be able to help the team find it.
  • Collaborate with your team and leadership to continually improve our processes, including around developing keyword and campaign strategy, ad and landing page testing, and bid and budget management
  • In partnership with our analytics & insights team, analyze and assess the performance of all clients campaigns, translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy
  • Ensure that the paid media team is communicating regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive and landscape intelligence
  • Work with the analytics & insights team and paid media specialists to prepare weekly and monthly performance reports for both clients and internal team leads to assess performance
  • Collaborate with our SEO team to identify the best keyword phrases to target in multi-dimensional paid marketing campaigns